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The Vyrtu Journal

Tips, stories, and real talk
for women who mean business.

Curated by Mona. Written for founders who are tired of generic advice.

Productivity March 21, 2026 4 min read

The Real Cost of Answering DMs at Midnight (And How to Stop)

Most women entrepreneurs don't realize they're working a second shift every night — answering DMs, replying to comments, chasing leads — while their family sleeps. We did the math on what that actually costs you, and the number will change how you think about automation.

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